Well, okay perhaps I don’t really lose sleep over this, as sleep is so very precious and big yellow elbows just make for a quick yummy bad for me lunch. I was talking to hubby the other day as we perused the aisles looking for some staples for the week. The spiral Kraft mac-n-cheese was on special for .89 cents at Save-a-Lot, a bargain when you think about it. Something we both like and have upon occasion so into the cart it went. (well perhaps two boxes went in..but I’ll never tell) and I cooked it up for a quickie later in the week. Filling two bowls and grabbing my bottle of Heinz (because everyone knows you must have only Heinz ketchup on Kraft mac, but not on Velveeta mac, just the Kraft)
and was a little dismayed to find the noodles were quite small, as in I felt like I needed a magnifying glass to see the little things. The contents in the bowl were much lower too so I just thought perhaps like anything else these days, honey, they shrunk the Kraft. Fast forward to a few weeks later and being the wise soul I am see the Kraft regular noodle type (the happy smiling elbow one) on sale for 1.25$ buy one get one free. Another bargain this wise shopper thinks to herself and begins to compare packaging. Well the bargain .89 cent was shy of almost two ounces. Holy cow, that’s why I was still starving when I was done….they shrunk it and the portion size. Now I’m all for healthy eating most of the time, see….So just last night hubby grilled up some macadamia nut encrusted sea bass and I made a salad to go with…yummy hmmm? So why am I obsessing over the mac-n-cheese? I think that if you’re going to shrink the contents, you should shrink the box or something. Here people think they’re getting a great deal and really, some child may go hungry because two ounces are missing…AND….it still calls for 4 tablespoons of butter regardless of size. No wonder we’re getting fatter. Another thing that irked me is I was so excited to find a new creamier version, so of course of the two I bought, I got one of each:thick-n-creamy and regular version.So I pop them out of the closet and compare notes (because that’s what inquiring minds do you know) and you know why it’s thick ‘n creamy? Because you add an extra quarter cup milk to the stuff. That’s the only difference…How much did they pay for packaging when on the original they could have put for creamier version, add more milk? I don’t get it….I don’t even add milk to the regular, just a little water for some moisture…Now I have to go buy milk to make the creamy version?…not happening folks, Not. But Kraft mac-n-cheese is always near to my heart with their catchy little sayings and they make you feel like a kid again, go on, have some of your kids portion as you make it, they’ll never know…unless of course it’s the shrunken version in which case they’re gonna starve. Now for the real kicker, they have to entice you with new flavors, see:
and I even came across one that called for merlot, and some now come with Chipotle, Jalapeño, etc….I think they’re trying to give us ulcers while they’re at it. So enough on the Kraft…perhaps I can talk hubby into splurging on another wedge of sea bass….Now that my friends is worth its weight in gold. No shrinkage intended…but Ooohh, it’s so good.